Happy New Year!

Title: Toward 2025, the Year the Future Begins: New Year’s Greetings!

Happy New Year!
I would like to greet you all in the new year and wish you all a wonderful year 2025!

This year, Japan will host a major event of note. This year, Japan will host a major event of note: the 2025 Japan International Expo (Osaka-Kansai Expo) to be held in Osaka Prefecture.

Designing a future society where life shines brightly
The theme of the Osaka-Kansai Expo is “Designing Future Society for Our Lives.

The Expo will also serve as a “testing ground” to experience the future, and the latest technologies and ideas will be exhibited under the concept of “-People’s Living Lab- a testing ground for the future society. The official character “Myakmyak” is also a point of interest!

Dates: April 13 – October 13, 2025 (184 days)
Site area: Approximately 155 hectares (about 3 times the size of USJ!)
Estimated number of visitors: 28.2 million
The “sumikawa” series will be a part of the Expo
We, the “sumikawa” series, are developing products that utilize nature, tradition, and the power of the region. As we consider the “future society” proposed by this Expo, we are reminded of the importance of creating sustainable products and providing value through the use of local resources.

The year 2025 is a new challenge for us. This year, we will further promote activities to spread the charms of Yoshika Town and our ideas throughout the world.

New Challenges in Northern Europe
Along with the Expo, we have another important announcement to make. From the end of January to February this year, we will be holding a sample showroom exhibition in Scandinavia.

Helsinki Sample Showroom
Period: January 27 (Mon.) – 31 (Fri.), 2025
Location: UNITY Helsinki
Stockholm Sample Showroom
Period: Thursday, February 6 – Wednesday, February 19, 2025
Location: Hotel Birger Jarl
Through this exhibition, we hope that Japanese traditional culture and our products will be loved by Scandinavian customers as well.

New Year’s resolutions
Through the Osaka/Kansai Expo and our activities in Scandinavia, we hope to make 2025 a year of new challenges and growth. We will continue to work together with the local community and make every effort to bring the charm of “sumikawa” to the world.

We look forward to working with you again this year!

Warm regards, s.grace Co., Ltd.
s.grace Co., Ltd.
Hiroshi Sumikawa

Translated with DeepL.com (free version)